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雅思口语题库part1新题配范文:Advertisement广告
1.Advertisement问题参考答案
1 Are there any TV channels in your country that don’t have adverts?
Loraine: No … they’re all commercial channels and show adverts all day long … too many really … and there’s also a lot of product placement going on … especially in soap operas where they place an item just behind the actors.
2 Do you enjoy watching adverts on TV?
Karin: No … not really … I hate commercial breaks during a film … it really spoils the flow … and during prime time viewing they seem to squeeze even more ads in than usual … celebrity endorsements also get on my nerves … everyone knows they’re only doing it because they’re getting paid.
3 What are the best ways for ordinary people to advertise something they want to sell in your country?
Marianne: The simplest way is to place an advert in something like the classified ads section of a local paper … or there’s the Internet of course … there are lots of sites like eBay where you can buy and sell things online.
4 What is it that makes an advert effective?
Spencer: Well … when a company launches a product they have to consider the Internet … especially how it can be used to spread the word on social media … so in this context a video that goes viral is probably the most effective type of advert you could make.
5 What are the advantages to companies of advertising on the Internet rather than TV?
Stelios: I’d imagine the main advantage is you can reach your target audience much more effectively … if you bring out a niche product for example … or you have a tight advertising budget … you can advertise on particular sites that the people you want to reach visit … that’s not something you can do on TV.
6 What things do advertising companies do that might give it a bad name?
Raol: For me the most irritating is cold calling … we must get two or three of these every day at work … then there’s junk mail that gets posted through the letterbox … and of course the online equivalent of this … spam emails … I think it’s this kind of advertising that tends to annoy people.
7 Are advertisements important?
Definitely, yes. Advertisements bring out the idea of the new products and their features in a nut shell. They prove to be beneficial for both the customers and the company. But, with advertisement market rising up, I think companies have learnt the art of deceiving the customers as well. You can easily find products being depicted as something else in the advertisements. Also, with so many ads coming in, it becomes quite difficult and overwhelming for the customer to choose the product. Having said that, I think advertisements are vital but then there should be more truth to them than flashy statements.
8 Do you watch advertisements on television or on internet?
I give more preference to the internet as compared to television. I rarely watch TV, so most of the ads that I see are on internet while surfing you tube videos or any other web site.
9 Are there many advertisements in your country?
Yes, advertising industry has seen a rise in my country. Earlier there were only few advertisements and that to repetitive but in today’s time companies are making great advertisements, most of them being short stories, instead of simply saying buy our product. Also, there is a change of advertisement every month or quarter by the company, which makes it all the more exciting.
10 Why do you think there are so many advertisements now?
With the coming of Internet and globalization, the world has become a more connected place. We have come out of our houses and stepped onto a world of possibilities. Advertisements have grown in recent times because firstly, people have less time. So, companies need to make the impact of a product on the customer as fast as possible. Also, with coming of globalization there is a lot of competition amongst companies, so they turn towards ads to grab the customer’s attention.
11 Where are the places we see advertisements?
Almost everywhere, I would say. They are there on television, internet, newspapers, radios and then we can see those big banners and hoardings all over. We find them in different pallets and these days, one can get messages on phone about the various products and offers from companies.
12 How do you feel about advertisements?
I really love watching advertisements. For some reasons, I get awed by how someone could just make a product stuck in our minds. Some use stories, others have that twist and it is more often not the product that strikes us, it is actually how the advertisement of it relates to our life.
13 What kind of advertisements do you like the most?
I love watching the advertisements which have some story behind. So, instead of those 10 seconds ads, I would say I prefer the ones that span over at least 45 seconds and strike the chord with something that is affecting us socially. Like, there was recent ad by Biba which did not talked about Biba, but about a strong women and how she fought back dowry. So, now all the strong women will buy Biba.
14 What type of advertisements do you prefer to use for getting information?
I like static ads to get information about a particular product, instead of the motion ads. Surely, the motion ads are more interesting and fun to see but when it comes to getting information, I would say the ones that come in newspapers or pamphlets are easier to fathom the information.
15 Do advertisements influence your choice of product?
Surely, it does. Advertisements have come about to affect our choices in way like never before. With so many companies launching products and all of them being so similar, it is often the advertisement that helps in deciding the product to buy. But, when it comes to choosing between a well known or trusted company and the newly established, irrespective of the ad I prefer the trusted one.
16 Have you ever bought anything after seeing its advertisements?
I think I bought my phone after I saw its advertisement. It was a great advertisement and after seeing it I was like, I need to find out more about this product. And it truly turned out to be a great product.
17 What are the differences in advertisements on television and those in magazines?
Advertisements on television are more striking because instead of listing out some facts when you see real characters playing out, they tend to strike a better chord. With magazines, the ads are static. So, there would be information and taglines that simply get printed.
18 What do you think is the purpose of advertisements?
Advertisements are there to tell the customer about the product, also, to woo them to buy the product. The main idea behind companies making advertisements is to ensure that people surely know about their product.
19 Do you think advertising plays an important role in today’s world?
Yes, it surely does. People have got less time these days and they are very quick in buying products. So, the one that has a greater impact on them surely gets a priority.
20 What sort of advertisements have a deeper impact on people?
Instead of selling a product, the advertisements that share a story which can connect to the individual, I think these are the kinds of ads that have deeper impact on people. Because somehow people can relate to the scenario and hence feel more connected to the product.
21 Did you see any recent ad which had a deep impact on you?
Recently, I saw an ad of Biba. The ad was how a girl was getting ready for meeting the would be groom and his father comes and says be ready soon and she questions as to how can she judge a man over a snack. When she comes down, her father asks the would be groom if he can cook because may be his daughter not want to cook some day and the groom’s mother says that my son will learn to cook. It did had an impact on me because in some sense it showed what the society truly needs to be if we are talking of equality.
Advertisement必背词汇
advertising agency: a company that creates adverts for other companies
advertising budget: the amount of money a company decides to spend on advertising
brand awareness: how well people know a particular brand
brand loyalty: the degree to which people continue to buy from the same brand or company
buy and sell: often used to refer to the buying and selling of items between individuals
call to action: something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
celebrity endorsement: to have a well-known person promote a product
classified ads: small advertisements often put in a newspaper or magazine by individuals
to cold call: to call someone with the aim of selling something without them asking you to do so
commercial break: the short period during TV programmes when advertisements are shown
commercial channel: TV channels that make money from showing advertisements
to go viral: to quickly become extremely popular on the Internet through social media
junk mail: unwanted promotional leaflets and letters
to launch a product: to introduce a new product
mailing list: a list of names and contact details used by a company to send information and advertisements
mass media: large media outlets like TV, newspapers and magazines
niche product: a product that is aimed at a distinct group of people
to place an advert: to put an advert somewhere
press release: something written by a company for newspapers and magazines and websites to share and publish
prime time: the time during the viewing schedule when most people watch TV or listen to a broadcast
product placement: to advertise a product by using it as a prop in a TV show or film
sales page: a page specifically used to promote a product or service
to show adverts: to display adverts on TV
social media: websites that enable users to create and share content or to participate in social networking.
spam email: unwanted, promotional email
target audience: the people a company want to sell their product or service to
word of mouth: recommendations made by individuals to other individuals about a product of service
雅思口语part1新题参考范文之:Teenager 变题不慌!
Teenager题目参考范文:
1.What activities do teenagers in your country like to do?
Well, they do anything that lets them enjoy their time, I guess, for example, doing shopping and hanging out with friends, watching online videos and meeting new people.
2.Do you often spend time with teenagers?
Oh yes. I am an adolescent myself, so the majority of my friends are teenagers and we spend quite a bit of time together.
3.What is the best part of being a teenager in your country?
Oh, I think it is having many possibilities, unlimited potential, no time boundaries, and feeling mighty, as a result.
4.Do you think it is good to be a teenager?
正面回答:
Definitely. The life of teenagers is always hopeful and promising with enough chances to try and to make mistakes, which is actually a period for them to learn dealing with different problems and going through various kinds of mental and physical changes. In addition, they don’t have to face the heavy living pressure.
Although apparently they have limited freedom and rights, and they are likely to feel lonely and confused on the way of growth.
重点词汇:
promising 充满希望的
make mistakes 犯错
deal with problems 处理问题
go through 经历,度过
mental and physical changes 身心改变
living pressure 生活压力
apparently 明显地
confused 迷茫的
另一个版本:不喜欢年轻
Not really. As teenagers are neither mature enough to have freedom to do something they are really into nor strong enough to earn money to support their livings and dreams. In fact, most of them totally have no idea what they should do in the future.What’s worse, they have to be controlled or supervised by their parents and teachers everyday, which is kind of depressing and bothering.
Teenager相关超经典语料:
How to Have a Good Teen Life如何拥有美好teen生活?9步实现
As a teenager, you'll be starting high school, making new friends, and most likely dating. Your hormones are racing the most in these few years, so it can be quite a roller coaster ride, but by the time you are a junior or senior, they are settled. Make the best of it by taking the advice below, so that you can remember good things from the past when you are an adult. You will be an adult soon enough, but you will experience many different changes on the way!
Step1 Have a healthy social life. 健康社交
As simple as this may be, a healthy social life is the key to enjoying your life in spite of the stress of school. Shop with friends; enjoy buying clothes and accessories. Go to a theme park, water park, or a few trips. Try to make at least two best friends, and try to make many friends from your gender and two or three the opposite gender for diversity. Go to arcade places, bowling, or teen clubs and places; this will be the best interaction with other teenagers or people around your age.
2 Have hobbies at home. 在家有爱好
Sew, read, play computer games, draw, or do yoga. Get a and/or Facebook account, but try not to get addicted to it. Make videos with your friends and post them on YouTube. Check online to see the hottest new music and the coolest new artists and songs of your genre of choice. You don't have to be a fan of pop music only; if you like to listen to your grandma's '50s doo wop albums or some nice relaxing smooth jazz or Bob Marley, go ahead Be a fan of your favorite sports team. Find whatever you enjoy doing and do it! Start a movie or book collection.
3 Be creative.有创新精神
Show off your talents. Write music, write stories and poems, create cool drawings, learn how to create web pages and computer programs, create your own clothes, cook, bake, work on a car, play an instrument, etc.
4 Get the latest accessories. 与时俱新
Get cable TV and watch shows and films of your preference; family-style programming such as Disney Channel, Nickelodeon, ABC Family and WGN, or maybe intense drama the likes of Burn Notice or Justified. Maybe you can watch some classics such as Little House on the Prairie and Gunsmoke, even if they are from your parents or grandparents generation. If you are more of a carefree, lighthearted person, maybe anime or animated sitcoms such as Family Guy or The Simpsons will be good for you. Get an Xbox 360, PS3 or a Wii to play fun and interactive games in your spare time. Most importantly, get a mobile, PDA, iPod, PSP, MP3 player, iPhone, BlackBerry, or digital camera. Ask for these for your birthday or on Christmas, or any other day you celebrate.
5 Think of your own fashion. 找寻自己时尚
Be yourself and see what looks good on you (makeup and clothing attire). Whether it's face makeup (lip gloss and mascara) or body lotion, you got to be decent out the door, right?
6 Watch what you eat.关注自己的饮食
Eat healthy foods and use junk foods either in moderation or as a treat. Try to have a good amount of water in your system and eat at least one big meal a day; more if you have high metabolism or in sports.
7 Study hard in school. 好好学习
Always turn in your homework on time and do well on tests. Education is the most important thing in your life; doing poorly, not trying, or dropping out of school can hurt your future in a significant way. If you are getting bad grades because you are struggling with something, get help. But if you are just being lazy, or procrastinating, it can certainly affect your college and career opportunities in the future.
8 Get involved. 勇于参与
School has many things for you to become involved in and have fun doing. Getting involved will help you in future years(look good on your college application) and you'll meet a lot of people. Like chess? You can be in the chess club, if the school doesn't have a club you wish you were in (say bowling club) you can create your own! This will help you be motivated in school.
9 Listen to your parents. 学会倾听父母
Yes, as crazy as it sounds, it will make your life so much more easy and enjoyable if you just listen to your parents, so you don't have to hear them keep yelling at you! Obeying them will actually be an easy way into getting what you want, remember it has to be a 50/50 cooperation, not 80/20. You parents might be not be as up to date as you, but they may give you good timeless advice. They are in the real world, not the "surreal teen world". They had been teenagers just like you and you don't want to know what they did in high school, but they had learned from their mistakes which makes them the stodgy parents you have today. Just wait, you'll become the stodgy parent too when you have your own kids.
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