★ 考试结束前
全国2013年1月高等教育自学考试
电子商务英语试题
课程代码：00888
请考生按规定用笔将所有试题的答案涂、写在答题纸上。
选择题部分
注意事项：
1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。
2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。
一、词汇和语法（本大题共20小题，每小题1分，共20分）
根据句子的意思选择一个正确的答案，并将“答题纸”的相应代码涂黑。错涂、多涂或未涂均无分。
1. Tom has lived in London and Manchester, but he doesn’t like ______ city very much.
A. eitherB. both
C. neitherD. every
2. It is proved that this substance reacts ______ as fast as the other one.
A. one-tenthsB. first-ten
C. one-tenD. one-tenth
3. ______ were naturally a musical family, all of whom were excellent pianists.
A. A ShawB. The Shaws
C. The ShawD. Shaws
4. Nothing can ______ being unkind to small children.
A. adjustB. reason
C. justifyD. reassure
5. English ______ all over the world as a universal language.
A. is teachingB. is taught
C. teachesD. teaching
6. A new type of computer is going to ______ next year.
A. turn outB. be turned out
C. have turned outD. turned out
7. They are ______ a mass production movement to meet so many foreign orders.
A. firingB. launching
C. introducingD. presenting
8. When we got to the theatre, the play hadn’t started yet, so we ______.
A. needn’t hurryB. didn’t need to hurry
C. needn’t to hurryD. needn’t have hurried
9. You have never met each other before, ______?
A. have youB. haven’t you
C. do youD. don’t you
10. Frequent cultural exchanges will certainly help ______ friendly relation between our two universities.
A. feedB. support
C. fosterD. tend
11. We wouldn’t lose courage even if we ______ again.
A. were to failB. would fail
C. failD. have failed
12. It is most important that one of the brakes on your bicycle ______ properly.
A. will workB. has worked
C. worksD. work
13. These factories are ______ to the foreign trade company.
A. subsidiaryB. coordinate
C. substantialD. substantive
14. Let’s sing together, ______ ?
A. will youB. shall we
C. won’t youD. shan’t we
15. If you don’t pay your bill, they will ______ your gas.
A. sendB. frustrate
C. discourageD. disconnect
16. All of my efforts to ______ peace failed at last.
A. reserveB. conserve
C. persistD. preserve
17. The laws to be made have to ______ to various special interest groups.
A. leadB. cater
C. satisfyD. serve
18. Four weeks ______ for making the necessary preparations.
A. has allowedB. allowed
C. were allowedD. was allowed
19. ______ in my present work, I would be quite willing to do what you ask me to.
A. Were I not engagedB. I were not engaged
C. Engaged I were notD. Were not I engaged
20. It’s ______ on you to advise your students before they leave school.
A. obligedB. incumbent
C. satisfactoryD. specific
二、完形填空(本大题共10小题，每小题1分，共10分)
从选项中选择一个最适合短文的选项，并将“答题纸”的相应代码涂黑。错涂、多涂或未涂均无分。
One project to overcome the limitations of the 21 search engines is the EuroSearch project. EuroSearch is a 22 of national search engines which gives much better results and is more
23 to the challenges of the multilingual and multicultural global Internet. The 24 members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25 to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26 languages.
Every national site that is part of the federation remains in the country of 27 and is maintained by a native speaker who will 28 that the search works in their own language. At the same time, the EuroSearch framework tries to remain 29 to other countries and services who would like to become part of the 30 .
21. A. livingB. existingC. popularD. various
22. A. federalB. federationC. allianceD. union
23. A. readyB. restrictedC. reactiveD. suited
24. A. currentB. foundingC. powerfulD. majority
25. A. inquiryB. investigationC. queryD. trouble
26. A. differentB. otherC. anotherD. mutual
27. A. originB. membershipC. peaceD. development
28. A. protectB. maintainC. ensureD. emphasize
29. A. openB. secretC. promisingD. neutral
30. A. originalB. powerC. initiativeD. organization
三、 阅读理解（本大题共10小题，每小题2分，共20分）
阅读下面的短文，从A、B、C、D四个选项中选出一个答案填空或答题，并将“答题纸”的相应代码涂黑。错涂、多涂或未涂均无分。
Passage 1
Computer people talk a lot about the need for other people to become “computer-literate.” But not all experts (专家) agree that this is a good idea.
One pioneer, in particular, who disagrees is David Tebbutt, the founder of Computertown UK. Although many people see this as a successful attempt to bring people closer to the computer, David does not see it that way. He says that Computertown UK was formed for just the opposite reason, to bring computers to people and make them “people-lit-erate.”
David Tebbutt thinks Computertowns are most successful when tied to a computer club but he insists there is an important difference between the two. The clubs are for people who have some computer knowledge already. This frightens away non-experts, who are happier going to Computertowns where there are computers for them to experiment on, with experts to encourage them and answer any questions they have. They are not told what to do. They find out the computer experts have to learn not to tell people about computers, but have to be able to answer all questions people ask. People don’t have to learn computer terms, but the experts have to explain in plain language. The computers are becoming “people-literate.”
31. Which of the following is David Tebbutt’s idea on the relationship between people and computers?
A. Computer learning should be made easier.
B. There should be more computer clubs for experts.
C. People should work harder to master computer use.
D. Computers should be made cheaper so the people can afford them.
32. We can infer from the text that “computer-literate” means ______.
A. being able to afford a computer
B. being able to write computer programs
C. working with the computer and finding out its value
D. understanding the computer and knowing how to use it
33. The underlined word “it” in the second paragraph refers to the idea that Computertowns ______.
A. help to set up more computer clubs
B. bring people to learn to use computers
C. bring more experts to work together
D. help to sell computers to the public
34. David Tebbutt started Computertown UK with the purpose of ______.
A. making better use of computer experts
B. improving computer programs
C. increasing computer sales
D. popularizing computers
35. The passage is mainly about the idea of ______.
A. people’s becoming “computer-literate”
B. computers’ becoming “people-literate”
C. people’s IT learning in a club
D. computers’ explaining in plain language
Passage 2
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (pricelin.com), or buyers and sellers can haggle independently in auctions (e-Bay.com).
The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the mist of our markets. They have different expectations and different relationships with companies from which they purchase products and services.”
For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.
Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.
36. The passage was most likely to be taken from ______.
A. an overview of a paper
B. an introduction to a book
C. a book on digital revolution
D. a paper discussing digital revolution
37. The paper mentioned in this passage was written by ______.
A. Jerry Wind
B. Vijay Mahajan
C. Jerry Wind and Vijay Mahajan
D. an anonymous
38. From the third paragraph, we can infer that ______.
A. the customers are also reprogrammed by computers
B. e-business companies need be more knowledgeable about cyber consumers
C. cyber consumers are a group of strange people
D. cyber consumers come from outer space
39. Compared with traditional customers, the emerging cyber consumers ______.
A. are more difficult to satisfy
B. have less knowledge about business
C. have more problems with prices
D. are less willing to buy products and services
40. In the last paragraph, what Wind said means ______.
A. digital consumers’ decision to buy depends largely on others’ evaluation
B. it will be more and more difficult for companies to earn profit in e-business
C. most of the companies in e-business are at a loss
D. companies should try their best to meet the digital consumers’ demands and expectations
非选择题部分
注意事项：
用黑色字迹的签字笔或钢笔将答案写在答题纸上，不能答在试题卷上。
四、单词汉译英（本大题共15小题，每小题1分，共15分）
根据给出的汉语词义和规定的词类写出相应的英语单词。每词的第一个字母已给出。
41. 产生；发生 v. g______
42. 合同；契约 n. c______
43. 立法；法规 n. l______
44. 行政官；行政人员 n. e______
45. 分配；分发；分布 v. d______
46. 扣除；减除 v. d______
47. 同义词 n. s______
48. 分类；归类 v. c______
49. 偶然的；随便的 adj. c______
50. 基本上，根本上 adv. b______
51. 无效果的 adj. i______
52. 产生；屈服；让步 v. y______
53. 车辆；媒介 n. v______
54. 趋势，倾向 n. t______
55. 使合乎规格，使标准化 v. s______
五、单词英译汉 （本大题共15小题，每小题1分，共15分）
给出下列单词或术语的汉语意思。
56. URL
57. cataloger
58. data collection
59. information retrieval
60. text documents
61. eProcurement
62. buying leverage
63. “Return” and “New” customer paths
64. site traffic
65. purchase attempts
66. shipping method
67. interactive TV
68. cost-effective and efficient
69. maximum value
70. automotive industry
六、英译汉 （本大题共5小题，每小题2分，共10分）
阅读下面的短文，然后把划线的句子翻译成汉语。
How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but I won’t correlate that spike with your company’s seasonal marketing efforts. (71) Business intelligence (智能) software unifies data from a wide array of functional areas and departments to provide a holistic (完整的) understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.
The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors —— these can affect how you choose to present your site.
(73) Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize (化) your Web site. The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior.
Most important, you are able to compare information in your Web logs against information from internal and external sources. (74) Track Web hits or transactions against fluctuations (波动) in your offline (线下) sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter (会计季度) when many departments have new budgets (预算) to work with.
Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75) You can glean (收集) trends during peak traffic periods that result in server overloads (超载), or identify search criteria that consistently fail to deliver anticipated (预期的) content.
七、汉译英 （本大题共5小题，每小题2分，共10分）
用括号内给出的词，把下列汉语句子翻译成英语。
76. 约翰创造了新的世界纪录。（set up）
77. 我有时感到区分英语和法语很困难。(distinguish from)
78. 新技术对公司的发展有重要的影响。（have an effect on）
79. 多家工厂声称他们需要有经验的工人。（experienced）
80. 他的这篇报告写得很好，只是有几个小问题。（except for）
