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商务英语考试中级口语话题一
What is important when exhibiting at trade fair?参加展销会需考虑哪些要点?
Quality of display
Staff selected
Firstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the best of your products.
Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.
All this is impossible without careful planning. So you have to plan in advance to make your display a complete success.
商务英语考试中级口语话题二
What is important when planning the layout of a stand at trade fair?
展销会展位布置需考虑哪些要点?
Attractiveness
Security of exhibits
Space arrangement
Firstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.
Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.
On top of that, space arrangement should be also taken into consideration.
For instance, there should be area for demonstrating your products as well as for discussion with visitors.
商务英语考试中级口语话题三
What is important when organizing an in-house training course?
course contents
participants selected
planning carefully
Firstly, course contents are very important when organizing an in-house training. To ensure all the participants can really benefit from the training course, the contents should be something that the members are interested in and be practical to their work.
Secondly, participants selected are also important. That includes trainers and trainees. To ensure effectiveness of the training, you should select experienced and informative trainers to give the course. As for trainees, they ought to be people who can spare time for the training so as to maintain high level of productivity.
All this is impossible without careful planning. So you need to plan in advance to ensure a complete success of the training.
商务英语考试中级口语话题四
Promotion(method/how much discount should be offered/advertisement突出哪些特征) target consumers between X.X and X.X years old
Wow, you see now the car industry is changing so rapidly that we can hardly imaging. Only three month passed , and the company brings out another new model of the car, especially whose target consumers ages from 18 to 25 years old.
Well, this new product aims to target consumers between 18 to 25 years old .
They are young and can be easily attracted by novel things, I mean, we should outline the unique design of the car model, which leaves the impression of fashion on consumers.
They would prefer to things which are very eyecatching. However, I wonder if they can afford it for people under 25 years old do not have that many savings. It’s necessary to convince them that this type of cars is good value for money.
Then we are able to make profits from them.
So that comes to the problem how to present the car to our target consumers effectively though an advertising campaign.
I think TV commercials can meet our needs. For one can it can reach a large number of audience at a low cost per person. For another, television allows creative use of action, color, and sound which that cannot possible in any other medium.
In addition, giving leaflets is another way to show them the new model.
With both of the ways , I think we can our plan reach the expectation.Let get down to prepare for it.
商务英语考试中级口语话题五
Location and Relocation
What is important when relocation a business?
What is important when choosing retail premises to rent?
Local workforce available
Location of site (transportation)
Length of contract
Demand for products or services
Labor costs
Competition
Firstly,
Secondly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.
Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.
Competition is another factor to consider. You shouldn’t locate in a place where there are already a lot of firms. Competition will severely affect a company’s revenue.
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